60 pubs in the north west are playing in the Carlsberg sponsored JW Lees Poker Tournament starting on the 16th March. The tournament runs over a six week period with the top two players from each outlet qualifying for the ‘Grand Final’ on 1st June. All the players who reach the final table at the JW Lees Carlsberg will qualify for the Redtooth Poker ‘Grand Final’ in March next year.

Simon Gibson, Senior Regional Marketing Manager for Carlsberg UK commented, "We were looking for a way to increase footfall and drive sales on quieter nights and Redtooth Poker provides us with an ideal solution."